The British School of Excellence
We’re thrilled to announce a groundbreaking collaboration between two of the most esteemed institutions in the world of etiquette: The Totally “You”-nique Institute of Excellence and The British School of Excellence. This remarkable partnership unites American and British etiquette traditions, blending the refined sophistication of British manners with the dynamic, modern approach of American decorum. As the U.S. Flagship Ambassador partner for The British School of Excellence, Totally “You”-nique is set to elevate your etiquette experience to unprecedented heights. Prepare to embark on a journey where the best of both worlds seamlessly converge, offering you a unique opportunity to master the art of etiquette with a global perspective.

Philip Sykes
Founder and Principal, The British School of Excellence
Philip Sykes is a distinguished etiquette trainer and consultant renowned for his global leadership and commitment to professional excellence. With over 35 years of extensive experience, he has engaged with clients at the highest echelons, emphasizing the transformative impact of etiquette in both business and personal contexts.
In 2013, Philip founded The British School of Etiquette, now known as The British School of Excellence since June 2021, maintaining a steadfast focus on etiquette, manners, emotional intelligence, and customer excellence. His expertise has attracted a clientele including royalty, diplomats, presidential staff, and celebrities worldwide.
Under his stewardship, the school has cultivated an international network of partnerships and consultants spanning Bermuda, Brazil, Lebanon, The Bahamas, Pakistan, Poland, and Oman.
Philip Sykes is a frequent media presence, sought after as an etiquette expert and commentator on contemporary manners and behavior. He has contributed to prominent outlets such as BBC Radio, Channel Five Star TV, NBC, RTL German News, Dutch TV program Trippers, and Mexican TV station Televisa.

Philip Sykes
Founder and Principal, The British School of Excellence
His insights have also been featured in leading newspapers and magazines, including The Daily Telegraph, The Sunday Times, The Mirror, The Wall Street Journal, The Mayfair Magazine, and Gentleman Magazine Mexico.
As Principal and Founder of The British School of Excellence, Philip is dedicated to empowering students with the tools and confidence to achieve their aspirations. His exceptional interpersonal and motivational skills enrich every course he leads. The school's distinction as the sole organization of its kind certified and accredited by CPD, ILM (part of City & Guilds), Investors in People, and The Institute of Leadership and Management, as well as recognized as a Center of
Training Excellence, underscores Philip's unwavering commitment and dynamic leadership.
In Philip’s own words:
"The purpose of my life is to embody vitality and joy, to engage energetically and passionately with those around me, to cherish and respect loved ones, and to continually learn and collaborate with others in order to inspire and support them in living purposeful lives, loving abundantly, and making enduring contributions to our world."